PRUNETI EXTRA GALLERY FIRENZE

Firenze, 17 March 2022

The Art of Healthy Living Concept Store, Pruneti opens in the center of Florence. Dedicated to the Culture of Oil and the discovery of Chianti Classico, the store has been conceived as a reference point and a meeting destination for the international community of “EVO lovers”. On Friday 25 March, to celebrate Taste 2022, Pruneti Firenze will host the preview launch of its new label “L’Alleato” organic extra virgin olive oil, friend of taste, health and the environment.

PRUNETI FIRENZE represents the point of departure and arrival of the “triOILogia” of 100% Pruneti – Pruneti Firenze joins the Frantoio in San Polo in Chianti and the Pruneti Extra Gallery of Greve in Chianti. An ideal “green thread” unites the three destinations, offering an unusual, authentic and original itinerary to fully explore the culture of excellent Extra Virgin Olive Oil and Chianti Classico.

This innovative concept store is located in the heart of Florence in Piazza del Limbo, one of the oldest squares in the city. The design and furnishings are inspired by the importance of light, a meaningful way to guide the visitor and to make the idea of “the good life”, along with city’s supreme artisanal excellence, an essential element of the Florentine experience.

“We have studied everything down to the smallest detail,” Paolo Pruneti explains. “We are creating a space not only for private consumers but also for chefs, journalists, bloggers, industry experts, representatives of the world of fitness, wellness, sport and natural and preventive medicine, where all can share and contribute to the spread of good eating habits and a healthy, natural and sustainable lifestyle. ”

The Pruneti collections of Extra Virgin Olive Oil and Fatti con L’Olio, and the new “Pruneti MixOILogy ready to go”, are a perfect fit in this new reality. A new experience is the Chianti Classico aperitif by Pruneti Extra Gallery, where the Oil Cocktail meets the needs of the hectic life of the “new normal” city and is presented in a convenient take away format. Elegant yet also ready for immediate consumption.  “We have developed a new concept to satisfy the desire for an Extra Virgin Olive Oil-based cocktail wherever you are”, specifies Sofia Bonechi, Pruneti lifestyle promoter & bartender.

“On March 25, the day we celebrate of Dante, on the occasion of the opening of Pruneti Firenze we present our new Pruneti label “L’Alleato” Organic Extra Virgin Olive Oil. An Oil,” Gionni specifies “which is the fruit of the unbreakable bond between the land that we work and the sense of responsibility and our love for the planet and for future generations. With “L’Alleato” we want to talk about the careful and eco-sustainable work that we have always carried out in our fields, taking the greatest care to demonstrate our intent and integrity.  Not just an oil but a manifesto of Pruneti values ​​in which Extra Virgin Olive Oil fits into our daily life as an ally for our health and a word that is intrinsic to the meaning of oil.”

“We have designed a new outfit for our oil,” continues Paolo, “an outfit that is an indicator of new trends and responds to the current needs of the international consumer. We like to say that the clothes make the man, because with this new label we have chosen to tell who we are, how we work, and to recount our values ​​and our choices. Our aim is to provide our consumers with all the tools necessary to know and understand our lifestyle proposal in depth.”

The minimal yet explicative packaging represents a true act of love and care by the Pruneti Brothers both for their product and their customers. “For us it is important to always give the necessary support to our clients and act as a guide to encourage a conscious choice,” Gionni explains. “We want to offer our consumer all the information even when we are not present and for this reason we have inserted a QRcode on the back label where a list of contents is available.”

“We invite all healthy lifestyle enthusiasts and lovers of Pruneti,” conclude Gionni and Paolo “to come and visit us starting Friday 25 March.  Come discover the new Pruneti Firenze concept store and, together, we look forward to tasting the new Pruneti “L’aleato”, a noble product that is truly for everyone. ”

Opens on demand *

Tel +39 353 4054209

Email firenze@pruneti.it

* Connections between Firenze, Greve e San Polo organized on demand.