PRUNETI, Always

Florence Tuesday 7 February 2023,

“Shy, yet sociable and exuberant,” PRUNETI, Always is the new approach to the 100% Pruneti The Art of Healthy Living at Taste 2023.  A new way of thinking about the top-quality extra virgin olive oil from the San Polo in Chianti company with respect to the personality of its customers.

Dedicated to consumers of fine olive oil, Pruneti presented its new concept of “customer experience” at Taste 2023. The customer is the protagonist in the story that centers on Culture of Oil as the essential element in the art of living well, in a healthy way, all the while respecting ethically responsible choices – the The 100% Pruneti Art of Healthy Living.

“After investing in land improvement,” Gionni begins, “through the creation of a new olive grove and in the construction of the new oil mill with the latest generation technologies – certain that high quality of our extra virgin olive oil starts here – the time has come to invest in our customers. This is our way of responding with effective solutions to the consumption and purchase needs of all Pruneti lovers.”

“We are proud of our continuing promotion of a proper Oil Culture,” Paolo keenly emphasizes, “aware that a good and healthy lifestyle, using an excellent extra virgin olive oil rich in flavour such as Pruneti, is the basis of the well-being of both our mind and body. This is why we want to break down all the barriers of place, space and time and make our oil accessible to everyone while welcoming the continuing and inevitable digitalization of our lives.”

“Looking back on our experience and considering the present-day market, we have decided to invest in a new website and E-Commerce platform, an innovative choice wholly-centered on meeting the demands of our customers.”

To all lovers of the good life and good oil, Pruneti offers an integrated customer experience, which can be lived in person at the Pruneti Extra Gallery Greve in Chianti and in the Florence location. For a digital experience, visitors are invited to the online store where they can browse and buy 365 days a year, 24 hours a day from every country in the world.

“With great care and attention, we have worked closely with the digital team to ensure that all online visitors will have fast and safe navigation. Our intent, furthermore, is to pamper and support consumers as they make their selections and move towards a purchase of both of products and the exploratory experiences, EXPLORATIONS. They deserve nothing but the highest standards of safety and excellence,” Katy Lapini, Pruneti brand manager, explains.

The new e-commerce platform offers an actual tour inside the Pruneti Universe. This includes not only oil but also exclusive exploratory experiences, Explorations, which are aimed at providing a true taste of living in the open-air, in natural and uncontaminated contexts, as will happen on the occasion of the PRUNETI Iris Marathon / Blooming – Chianti Classico which is being planned for May.

“We made the decision,” concludes Paolo, “to present our new concept of Customer Experience at Taste 2023, because it has always been the forum for dialogue about excellence, innovation, respect for diversity and the new trends in the industry. These are the values of the lifestyle that we are intent on promoting – me, Gionni and our whole team – and from which our Collections, Extra Virgin Olive Oil, Made with Oil and Explorations originate. The needs of our customers are the basis of all that we do and create.  This is our way of reiterating that whoever you are, wherever you are whenever you wish, Pruneti is always there for you!”

For more information

katy@pruneti.it
www.pruneti.it