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PRUNETI IRIS DAY

San Polo in Chianti, Tuesday, 4 April 2023

PRUNETI IRIS DAY, a relaxing day in the open air in the hills of the Chianti Classico  to celebrate the cultivation of the iris and to rediscover the ancestral bond with Mother Nature. In San Polo on April 30 at 10 am.

Slow down, breathe, and immerse yourself in nature.  This is the formula that Pruneti brings to you on Pruneti Iris Day which will take place on Sunday, 30 April at 10 a.m.. Space is limited so book online at events@pruneti.it.

To regenerate and disconnect from the daily frenzy,  join us for a day of complete relaxation, taking a  walk in the wonderful hills of the Chianti Classico among the irises and the Pruneti olive groves. This truly unique experience is set in one of the most iconic places in the world and is enriched by the story of those who  – like  the Pruneti family  – have been committed for over 160 years to safeguarding the cultivation of the iris, a crucial part of the economy of San Polo and the Chianti Classico.

“The iris has been part of our family history, “begins Gionni Pruneti, “since our grandfather began to cultivate and export them all over the world – they were sent to France for the production of perfumes and to Cuba for the aromatization of cigars. I vividly remember when my brother Paolo and I, as children, would accompany our father Gilberto and our grandfather to the fields. We dug up the iris bulbs and brought them home, where the women of the family took care of the most important step: cleaning and processing.”

“Then in May,” points out Paolo Pruneti, “the irises were in bloom and all the hills around the house were colored lilac and smelled like spring. The air was fresh, the sun warmed the days and we spent our afternoons relaxing, immersed in the colors of the unspoiled nature of the Chianti Classico hills. We would have picnics  among the flowers and would marvel at the extraordinary and unique panorama that surrounded us.”

For the Pruneti family, the link with nature has always been key to a good, healthy, sustainable and regenerative lifestyle. Today, this is branded and promoted internationally by Gionni and Paolo as the 100% Pruneti The Art of Healthy Living. It is in this pristine context that the iris like the olive tree offers a harvest that is both nutritious and healing and thus contributes to the health and well-being of the person.

Such is the case of the new product collection called Fatti con l’Iris Pruneti  and Fatti con l’Olio Pruneti. It will be introduced in an exclusive preview at the Pruneti Iris Bar, which will be set up in the open air in the fields and will be an unmissable stop at the end of the walk.  

Also, on this occasion, Pruneti will presents its line of liqueurs, and special ingredients suggested for a one-of-a-kind mixology. Additionally, the new  body scrub line, skin care  and soothing lotions will be introduced, products created to tell the story of health and well-being born from love and respect for nature and its extraordinary fruit.  

“These are the emotions.” continues Gionni, that we wish to share with Pruneti Lovers. We have chosen to do this by offering everyone the opportunity to live a day exactly as ours once were – without thought, simply lulled by nature.”

“With Pruneti Iris Day we are launching an annual event,” concludes Paolo Pruneti. “We are committed to giving people the chance to spend a day just like the ones my brother and I used to. We will walk together among the rows of irises and breathe in their scent. With our guests we will share our stories, our emotions, our memories and finally we will sit amongst the flowers for a Gourmet Picnic. Participants will be treated to the very best of what we produce in our fields.”

Mark Sunday, April 30 on your calendars with Pruneti Iris Day. Don’t miss this opportunity to rediscover the pleasure of living outdoors and reap the benefit of coming into direct contact with nature.

Reservations are open and can be made calling +39 353 405 4209.

 

COMPLETE PROGRAMME

https://www.pruneti.it/pruneti-iris-day/

 

RESERVATIONS – NUMBER OF PLACES IS LIMITED

+39 353 405 4209 – events@pruneti.it

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Dove Trovarci:

  • PRUNETI EXTRA GALLERY Firenze – Piazza del Limbo 2
  • PRUNETI EXTRA GALLERY Greve in Chianti – Piazza Trento 1
  • FRANTOIO PRUNETI, San Polo in Chianti – Via dell’Oliveto 24

FAQs

It is a superior category of olive oil obtained directly from olives and is extracted by solely mechanical means. It may contain free acidity expressed as oleic acid at a maximum of 0.8g per 100g and must be free of organoleptic defects.

There are organoleptic properties that, through professional tasting, permit us to distinguish an excellent extra virgin olive oil from one of medium industrial production. Contrary to common belief, the color of an extra virgin olive oil is not a guarantee of its quality.

To produce an excellent extra virgin olive oil, it is not enough to just have the raw material and production machinery. What is essential is the expertise, the specific knowledge, integration of new technologies and then a lot of passion. For this reason, for over 160 years, 365 days a year, we take care of our 30,000 olive trees in the heart of Chianti Classico, and we produce extra virgin olive oil following a 100% Pruneti production chain. Each phase of the production is carefully controlled in every single detail: from the harvesting and care of the fields to the pressing and bottling, to the sale to the Pruneti consumer.

The natural oxidation process of extra virgin olive oil causes the disappearance of the aromas and flavors that characterize it. This is known as the aging of the oil.  It is not possible to eliminate this process, but to ensure our customers a product that maintains the organoleptic properties for as long as possible we use dark glass bottles.  We also preserve the extra virgin olive oil under nitrogen to eliminate oxygen.  In addition, after pressing, the oil is filtered and exposure to sources of heat and light is avoided. 

A bottle of extra virgin olive oil must be kept away from light, air and heat sources.  This helps preserve its nutritional and organoleptic integrity. To make sure that our oil remains unchanged until the moment of opening, we use a nitrogen bottling line that injects a minimum amount inside each bottle. Additionally, we pack our extra virgin olive oil inside dark colored bottles or special light-filtering packaging.

In the SHOP section we have created filters that can guide you in purchasing the extra virgin olive oil that best suits your tastes and those of your loved ones.

No, extra virgin olive oil is a food characterized by natural, fresh and herbaceous aromas and flavors. Extra virgin olive oil is a fundamental ingredient in the preparation of a dish, and can be responsible for its success. For this reason it is important to taste and know an oil before using it, so as to combine its characteristics with the most suitable foods.

Because we guarantee excellence at all phases of production, starting from top quality 100% Italian Olive Oil to the bottle that you find on the dining table

On the page dedicated to the individual product you can find detailed descriptions of each of our products. If you prefer, on the Shop page you can filter the products according to the parameters that best suit your needs.

Yes, we guarantee delivery within the indicated times

Call or write to us.  We are happy to listen to what you need and will do our very best to accommodate you.

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Frantoio Pruneti

Via dell’Oliveto, 24

San Polo in Chianti (FI)

0039 055.8555091

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  • frantoio@pruneti.it
  • +39 3534054209